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Home > Noni Products > Morinda Citrifolia (Noni Fruit)
Noni Juice History and Use!

Morinda Citrifolia (Noni Fruit)
Noni Juice History and Use!

Noni and Noni Juice

Noni is a fascinating plant, demanding of our respect.  Its prolific beauty, bearing fruit year if to say, "here I am, please use me." However, as you may already be aware, few of us are willing to make Noni's intimate acquaintance. The aroma of Noni fruit is truly bad. Some say "disgusting" or "horrid" or "stinks bad" or worse. And, it doesn't taste good either! Yet, it is well-known to be one of the main healers among the traditional Polynesian medicinal plants. It is said that this Noni is to be used when we are feeling really ill or really old.

Noni Plant - Morinda Citrifolia - Noni JuiceNoni, also known as Indian Mulberry, with the scientific botanical name of Morinda Citrifolia, is a small evergreen shrub or tree, usually less than 10 feet high, occasionally up to 20 feet.  The conspicuous large dark green shiny leaves are generally paired, except where forming fruit.  Thick and oval in shape, they are deep veined, short-stemmed and 8 inches or longer. The flowers form in globular heads, about an inch long and bearing many small white flowers. The flower heads grow to become mature fruit, 3 to 4 inches in diameter. The fruits resemble those of `ulu, breadfruit, only smaller. The surface is divided into somewhat warty polygonal pitted cells. The Noni fruit begins green, turns yellow, and as mentioned, has an unpleasant, insipid, foul or fetid odor, especially as it ripens to whiteness and falls from the tree. Cultivation is either by seed or cutting. To Polynesians Noni is a valuable plant to have nearby the home of anyone wishing to utilize the many natural healing properties of this remarkable life sustaining plant. Noni is has been used for centuries by early Polynesian settlers, and through migration is now growing throughout the Pacific Islands (Hawaii), Asia, Australia, New Zealand and even parts of South America.  But its birth place is the Tahitian Islands.

The Noni fruit should be picked from wild tress called "Ovin" at its yellow stage.  This is the critical picking period and very important as set down through generations from Tahitian Medicine Men.  The correct time to pick the Noni is when it turns 100% yellow - this is called "Omoto." The fruit is then washed and placed to dry for five days to a week or more, until the fruit turns to mush.  This fruit is then placed in drums and allowed to macerate (naturally pressed) for approximately 4 weeks into juice .  It is these juices that are strained and filtered for use.  This is the traditional method that allows the natural extraction of Noni Juice with all of the Noni fruits natural enzymes.

This is the method we use to prepare our Noni Juice.

Noni's Other Uses of Noni include taking the young unripe fruit and pound it thoroughly with salt - this mixture is then placed carefully on deep cuts and on broken bones. Sometimes the juice is squeezed out of this mixture, boiled and applied to the wounds. The ripe fruit can be used as a poultice for facial blemishes, rubbed until the oil disappears, and also to draw out the pus and core from an infected sore or boil, such as with a staph infection. In the old days, this was tied on with a bandage of tapa bark cloth. The dressing of Noni could be reapplied more than once for difficult cases.

There are those that eat Noni fruit before it ripens, either as a food in times of scarcity or famine, or as a tonic when needed. Other people make a tea using the leaves of this plant - although the tea is not very pleasant to drink. The fruit was used in a recipe for a reputed remedy against tuberculosis, arthritis, rheumatism and the changes of old age.  The leaves and bark of the stem were pounded and strained, resulting in a liquid and drunk as a tonic or for urinary disorders, muscle and joint pain. The juice of the fruit was applied to the hair to rid it of head lice, uku, followed whenever possible by a fragrant shampoo of `awapuhi kuahiwi or coconut water.  Other uses for this ancient Polynesian plant: the bark yields a red dye, while a yellow dye can be prepared from the root. Both colors were use to dye the tapa cloth of the chiefs of ancient Polynesia.

Reported Benefits and Uses of Noni Juice:

Noni as a medicine: the fruit and its juices have been used in the treatment of diabetes, heart troubles and high blood pressure, with different portions prescribed for different illnesses.  The prepared juices can be diluted with clean water or fruit juices, and drunk before meals. It is good to seek the advice of a health practitioner before using any supplements.  Today the standard practice is to us the Noni Juice daily  - Dosage is 1 ounce per day!. The juice is then mixed with other juices to make the juice more palatable in both taste and smell.

Noni has been reported to reduce the symptoms of:

  • Arthritis (Joint Mobility, Stiffness & Joint Health)
  • Asthma (Respiratory Problems)
  • Blemishes (Acne, Eczema, Psoriasis & Rosacea) 
  • Broken Bones (Healing)
  • Cancers (Immune System)
  • Diabetes High Blood Pressure
  • Headaches (Migraines) 
  • Hair Loss & Impotency
  • Immune System Failure (Aids & Viruses)
  • Indigestion (Constipation, parasites & Diarrhea)
  • Infections & Viruses (Immune System)
  • Malignancies (Tumors)
  • Pain (Menstrual Cramping, Child Birth)
  • Toothache (Gum Disease)

NONI (Morinda Citrifolia), Indian Mulberry, has been known throughout Polynesia for centuries. Noni's importance and extensive use among native Tahitians & Polynesians support the notion that Noni contains valuable compounds used to promote healthy living.  NONI Juice (Morinda Citrifolia), made from the Morinda plant, has been used for well over 2000 years as a whole-body tonic, rich in vitamin C and natural antioxidants.  Virtually all parts of the Noni fruit's botanical properties have been preserved in our juice.  Our Noni Juice is ripened and processed using traditional methods to extract its juice.  This laboratory monitored process increases the potency of the 140+ active ingredients (enzymes, phytonutrients, trace minerals and vitamins) and helps to preserve and naturally stabilize the juice.

What's in Noni Juice?

The following is a list of naturally occurring elements identified in Noni:

VITAMINS: (A, B, C and More!)



























  • IRON
































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Important Notice: Only your doctor can properly diagnose and treat any disease or disorder. Before starting the use of any nutritional supplement, it is important to consult with your doctor. The statements on this web site have not been evaluated by the U.S. Food Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Information on the site is educational information only and does not warrant, imply or guarantee any result or cure.